On-Demand Webinars and Podcasts

In addition to our upcoming online events, Barracuda MSP is pleased to share replays of our popular IT channel webinars and podcasts. Hear from business, technology and other service provider professionals in the IT managed services industry about best practices that will help you offer complete security and data protection and gain recurring revenue month over month.

Selling Cyber-as-a-Service

Rob Anderson, Director of Sales Engineers, sits down with JP Kehoe, SKOUT Sales Manager, to discuss the Barracuda MSP integration with SKOTU Cybersecurity. Rob and JP walk through the issues MSPs face when combating cybersecurity; the lack of talent tops the list this is where Managed XDR/SOC come in. Join us to learn how you sell cybersecurity-as-a-service with Barracuda MSP and SKOUT as part of your team. Watch now >

13 email threat types to protect your customers from

Protect your customers from the top 13 email threat types, including the sophisticated ones that are designed to slip past email gateways. Get an in-depth look at today’s wide range of evolving email threats and how to address the security gaps to provide total email protection against attacks. Watch now >

Complete data protection service for all your customers’ needs

A heightened cyberthreat landscape requires a complete backup service that protects data wherever it resides— on‑premises or in the cloud. Barracuda MSP offers a one stop with easy-to-deploy, use, and manage data protection solutions for all your customers’ data protection needs. Watch now >

Network Security for Today’s Business

In this new era, cybercriminals are continuing to use different attack vectors like phishing, malvertising, drive-by downloads, and ransomware to infiltrate your customers’. Barracuda MSP’s network security solutions enable you to secure your customers’ web applications, remote access, web browsing and so much more. Watch now >

Multi-layered Email Protection for your Customers

Barracuda MSP’s email protection package helps you block todays number one threat vectors with total email protection. Learn more about the various email protection solutions that will allow you to build a complete email protection stack. Watch now >

Start your security journey with a security-centric RMM

Learn how you can improve security postures using assessment tools, optimize technician efficiency, increase your profit margins, and employ the security-centric approach to serving customers required to thrive in today’s climate. Barracuda’s RMM offering can help you start your security journey and protect your customers from today’s cyberthreats. Watch now >

Protect Your Customers with Secure Remote Access

Learn how Barracuda CloudGen Access, an innovative multi-tenanted Zero Trust Network Access (ZTNA) technology, can help you expand your security service offerings to include Zero Trust Network Access. Watch now >

The Right Tools for a Successful Sales Team

Derek Marin, Founder of Simple Selling, takes us through an in-depth list of what MSPs sales teams should be doing to keep the conversations going with prospects. You’ll hear what the key ingredients are, why they matter and how to cook them up. Watch now >

Websites that Generate Leads

Your website is a valuable opportunity to get potential customers excited to work with you, and to persuade them to go ahead and schedule a consultation with your MSP. Watch this replay as we deep dive into what works – and what doesn’t – when it comes to MSP website lead generation. Watch now >

Cybersecurity Laws: What MSPs Need to Know

Kevin Williams, a tech writer who has focused on cybersecurity for over 20 years, walks us through how we ended up where we are today as well as what MSPs need to know about these ever-changing laws. Watch now >

The MSP Lead Generation Engine

Knowing where your best leads are coming from, knowing which of your tactics are actually performing, and understanding your sales cycle all play a critical role in successful lead generation and business growth. Nate Freedman, CEO of Tech Pro Marketing educates us on the MSP Lead Generation machine. Watch now >

Interview: ChannelPro Weekly with Brian Babineau and Neal Bradbury

Brian Babineau and Neal Bradbury for a deep dive on how coronavirus security trends have shaken up the managed security landscape. Watch now >

Countdown to 2021: How to Build an MSP Marketing Plan that Works

Watch our webinar replay with Angela Leavitt, founder of Mojo Marketing, as she outlines how to start building your 2021 MSP marketing plan! Watch now >

Maintaining Your Brand Promise as Your MSP Grows with Carrie Simpson

If you can create a good user experience for your clients by maintaining your brand promise, you’ll be much better positioned to win in competitive situations. Carrie Simpson, details actionable tips on how to poach-proof your client roster. Watch now >

5 Steps to Building Managed Security Services

Mark Whiffen, senior product manager for Barracuda RMM, discusses the rising opportunities for MSPs to take on a greater role in providing security services to their customers even if they don’t become an “MSSP (managed security services provider). Listen now >

Threat Spotlight: Impersonation and BEC Attacks on the Rise

No matter which technology niche an IT solution provider specializes in – unified communications, enterprise networking, cloud services – it all has to be built on a foundation of security. Olesia Klevchuk of Barracuda Networks joined the XaaScast podcast on impersonation and BEC attacks to explain how malicious attacks work, what makes them successful, and what MSPs can do to protect their customers. Listen now >

Digital Workspaces are the Next Big Opportunity for MSPs

As some employees begin to return to the office, organizations are looking to create digital workspaces spanning multiple applications and workflows that enable employees to transition smoothly between WFH and the office whenever required. Mike Vizard explains why digital workspaces are the next big opportunity for MSPs. Watch now >

How to Virtually Engage with Partners

Hear Carrie Simpson, Founder of Managed Sales Pros, discuss the various ways you can keep these virtual events lively and useful for your attendees. We will cover some easy steps for you to follow, so you can host your very own successful webinar! Watch now >

Generate More Leads & More Deals – 9 Sales Principles to Turn Cold Leads Into New Customers

Nate Freedman, CEO of Tech Pro Marketing, will take you through 9 sales principles that you can apply to your sales process to generate more leads to win more deals. Watch now >

Sell or Wallow? Pivoting Your Message to Dramatically Increase Sales

2020 has brought more MSP churn than ever before. This means there will be opportunities for those who are prepared. TruMethods and Barracuda MSP teamed up to show you how to rev up your sales engine so you’re ready to capitalize on these opportunities! Watch now >

Three Tips for Prospecting for Your MSP Post-Pandemic

Hear Carrie Simpson, Founder of Managed Sales Pros, offer tips including: talking with current clients to see if they have any referrals, setting up FREE virtual education sessions, and to revisit that “closed-lost” list to see where those prospects stand today. Watch now >

The New Rules for MSP Survival

Jim Lampert, Vice President of Service Provider Sales at OpsRamp, discusses some of the new rules that MSPs should follow to grow their business after this pandemic. Watch now >

13 Email Threat Types to Know About Right Now

Learn how to protect your business and customers from the top 13 email threat types, including the sophisticated ones designed to slip through your security gateway. Watch now >

The MSP’s Cybersecurity Playbook

Listen in to our replay where two industry veterans, MJ Shoer & Neal Bradbury, discuss the current landscape, where it’s headed, and actions you should consider incorporating into your playbook now for long-term success. Watch now >

A Month+ on Lockdown: Security Lessons Learned and Best Practices with Barracuda CTO

Find out what types of threats to look out for in the near and long-term future – and see how COVID-19 has changed hackers’ preferred industries and systems to target. Watch now >

Securing the New Normal: Three Services Every MSP Should be Offering Their Clients

A discussion of the three services MSPs must adopt to secure their customers going forward, and how to deliver them efficiently and profitably. Watch now >

Turning Pandemic into Profitable Protection with Managed Services

Your customer’s need to now work remotely to remain operational puts the organization at particular risk of cyberattack. In this educational webinar, join Microsoft MVP, founder of Conversational Geek, and former MSP owner, Nick Cavalancia, along with Mark Ballegeer, Solutions Engineer from Barracuda MSP as they discuss new ways to ensure your customers are secure and protected – even if it’s outside your area of expertise. Watch now >

COVID-19 Email Threat Update with Barracuda CTO

Barracuda CTO, Fleming Shi discusses the email threat landscape, and in particular, how the COVID-19 pandemic is affecting it. As well as shares the latest updates on new cyber attacks to be on the lookout for along with other surprising observation, plus, how MSPs can MSSPs can protect against these threats. Watch now >

Simple Steps MSPs Can Use to Better Position Themselves as the Hero

Derek Marin with Simple Selling discusses maintaining momentum and attracting new business even during uncertain situations. Don’t have a budget to be reaching new prospects right now? That’s fine, it is all about being strategic and agile with the decisions you make. How are you going to reach out to your prospects and what value can you bring? Watch now >

Podcast: RMM Pitfalls That Can Derail Your Success

Here are 5 pitfalls IT technology solution providers can avoid with their RMM-based service offering to ensure maximum success. Listen now >

Podcast: Catching a Growth Trend

Neal Bradbury shares how he approaches creating a strategy to draft on an existing trend. In this episode, Neal shares guiding principles that all vendors can apply in their go-to-market strategies. Listen now >

Top 5 MSP Marketing Predictions for 2020

Watch this webinar to learn how marketing strategies have shifted for SEO, content, email and more…and how you should adjust your strategies accordingly. Watch now >

Generate More MSP Leads Using LinkedIn

Learn the three critical shifts you need to make in your approach to your marketing that will help you generate leads and improve networking with LinkedIn. Watch now >

Interview: Cybersecurity Mindset

Brian Babineau discusses adopting and maintaining a strong cybersecurity mindset in order to be successful. Cybersecurity never stops and as MSPs we can never relax. Also discusses is the rise in lateral phishing attacks and how taking a multi-layered approach with the adoption of new tech such as Artificial Intelligence and Machine Learning will help mitigating an attack but also act as an effective tool in post-attack investigation. Listen now >

Interview: Email Security – How can MSPs step up their game

CPI Editor Josh Budd joins Barracuda’s SVP and GM of managed services Brian Babineau to discuss why automation has become key to email security, and why spam filters and anti-virus software are no longer enough. Listen now >

Lateral Phishing – How Hackers Are Taking Over Business Accounts

Mark Ballegeer from Barracuda MSP talks with Barb Paluszkiewicz of CDN Technologies about how to keep your people and computera safe from a hackers ‘lures’. Listen now >

Cybersecurity maturity – An evolution of Cybersecurity Leadership

The MSP community has become a target-rich environment, providing cybercriminals with the potential to have unfettered access to a multitude of secondary target companies – the very same companies who rely on the MSP to secure and protect them.
View replay >

How to Align Sales and Marketing

In an increasingly competitive industry, it’s critical for telecom and IT companies to ensure their sales and marketing arms are working together in harmony.
View replay >

Interview: The Evolving Landscape of the MSP Business

Join Andy Cocking from Barracuda MSP and Clive Longbottom a UK-based independent commentator on the impact of technology on organizations as they discuss the currrent state of the MSP industry. Listen now >

Cybersecurity maturity – An evolution of Cybersecurity Leadership

Based on his extensive hands-on experience in the channel, Chris Johnson shares actionable advice on how managed service providers can approach clients about new cybersecurity services. View replay >

Build a Human Firewall: Exploring Top Phishing Threats and Trends

Hear about the latest trends in the security landscape and why MSPs need to go beyond the traditional approach to protect customers. View replay >

Interview: The Evolving Spear Phishing Threats with Neal Bradbury

Neal discusses the importance of staying educated and keeping ahead of the threat landscape or you will quickly fall behind. Listen now >

IT Marketing Trends

Learn the latest IT marketing trends, tips and techniques to improve the marketing of your IT business. View replay >

Adopting an MSP Sales Funnel System

By addressing the funnel as a discrete and manageable “system,” MSP and VAR executives can greatly improve marketing ROI. View replay >

Build Your 2019 MSP Pipeline and Explode Your Sales Growth

Creative ways to get in the door to your best prospects and innovative ways that you can warm up those prospects to eventually become your best new clients. View replay >

Cyber Security Liability Errors & Omissions Insurance

Understand the unique risks your IT business is exposed to every day and have created a complete, customized insurance solution to better protect your company. View replay >

The vCIO myth: Are you really a trusted advisor?

Challenge your beliefs on what it means to deliver a true vCIO process. Gary Pica presents step by step guidelines to transform your vCIO process into a best practice. View replay >

Interview: IT Security Tools and Accreditations with Neal Bradbury

Neal Bradbury discusses why he became involved with CompTIA and the Security Community. Listen now >

Identifying and Remedying Issues with your Sales Prospecting Process

Watch this webinar session, as we provide actionable ideas that can be implemented quickly and easily to improve your long-term MSP sales success. Register >

LinkedIn: How 15 Minutes Can Majorly Impact Your Business

Learn how to use LinkedIn effectively, and how you can accomplish everything you need in just 15 minutes per day. Register >

Managing the Online Reputation of Your IT Business

In this session, MSP Marketing professional Stuart Crawford will share his insights on the huge benefits of making sure your online reputation is benefiting from your technology business. Register >

The Secrets to Building a Value-Based MSP

The MSP market is maturing. All IT providers have access to the same tools and technology. Prospects have trouble seeing a difference between providers so price becomes a deciding factor.

Top MSPs are commanding monthly fees that are 20%-40% higher than average providers. During this session, TruMethods Gary Pica will show you how to create a true competitive advantage. Register >

Interview – Channel Happy Hour Episode 111 with Neal Bradbury

Neal Bradbury discusses the state of the MSP industry, the importance of security along with data protection and how MSPs can leverage this opportunity to grow their business. Listen now >

All Leads Are Not Created Equal

Lead scoring will help you prioritize your business development activities, manage your sales funnel, and give you a more accurate sales forecast.In this webinar, we will walk you through a simple step-by-step process to score your MSP leads. Register >

Security as Code in Public Cloud

The environments that we deploy and secure applications to our customers have changed over the last 10 years. In this podcast, Tim Jefferson, VP of public cloud for Barracuda discusses how we are adapting and helping to shape this market. Listen now >

The Path to Managed Services Success – A Panel Discussion

Whether you are a VAR looking for ways to grow more revenue, a supplier of break-fix services looking to offer more value to your customers, or a new managed service provider looking for some tips and tricks, this panel-style discussion will shed light on the opportunities that exist for you as well as actionable ideas to help you achieve your immediate and long-term goals. Webinar replay >

Recipe for Success: How to Build and Grow Your MSP

As you begin to grow your managed services business, it can be difficult to know where or how to begin. Watch this webinar to learn recipes for growing your MSP business. Webinar replay >

Cold Calling Like a Boss

Learn best practices for cold calling to help you to gain new customers that will help you grow your managed service business.
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MSP Marketing: Budgeting, Planning and Branding

How to create a simple yet powerful marketing budget and plan. Webinar replay >

Cold Calling is Dead. Or is it?

Cold calling is a very cost-effective, efficient, and rewarding way to find new business opportunities.
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MSP Owners Guide to Sales

Whether you are an owner lead sales model or an MSP business owner managing a sales team you will want to hear how to sell more recurring revenue agreements every month. Webinar replay >

Pricing and Packaging your IT Service Offerings

Watch this webinar replay for proven methods for pricing and packaging your IT service offerings. Webinar replay >

Data Driven Sales Prospecting

To identify if you are prospecting correctly, you need to slowly and gradually change one thing at a time until you find what works best for you and your prospective demographic. Webinar replay >

Hot Tips with Cold Calling

Listen to Carrie Simpson, founder of Managed Sales Pros as she provides hot tips to learn how to get started with cold calling to grow your managed services business today! Webinar replay >

Sales and Marketing Tips for New MSP Owners

Learn how to get started building your sales pipeline and low cost and no-cost options for finding new leads. Webinar replay >

Pricing and Packaging Strategies That Will Dramatically Increase MRR

Packaging and pricing your IT service offering is the most important decision you need to make. Listen as Gary Pica, a pioneer in the IT managed services market, shares proven methods for pricing and packaging your MSP offering. Webinar replay >

Sales Prospecting for MSPs

By learning how to successfully call prospects either in-house or deciding to outsource the calls; you will find that cold calling is a cost-effective, efficient, and rewarding way to find new business opportunities. Webinar replay >

How MSPs Can Sell More Recurring Revenue

The key to MSP success is the ability to add new managed services agreements each and every month, watch this webinar to see how to get started. Webinar replay >

Supercharge your MSP Lead Generation Results

Tips and tricks to build a framework to build a steady flow of qualified leads. Webinar replay >

Hiring a Telemarketer for Cold Calling

The real benefit of outsourcing over hiring in-house telemarketers doesn’t lie in the skill of the talent, or in the “magical” messaging an outsourcing company uses. The real benefit is in time to execution, and consistency of that execution.
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