On-Demand Webinars and Podcasts
Catch up with the latest webinars and podcasts
In addition to our upcoming online events, Barracuda MSP is pleased to share replays of our popular IT channel webinars and podcasts. Hear from business, technology and other service provider professionals in the IT managed services industry about best practices that will help you offer complete security and data protection and gain recurring revenue month over month.
Cybersecurity Laws: What MSPs Need to Know
Kevin Williams, a tech writer who has focused on cybersecurity for over 20 years, walks us through how we ended up where we are today as well as what MSPs need to know about these ever-changing laws. Watch now >
The MSP Lead Generation Engine
Knowing where your best leads are coming from, knowing which of your tactics are actually performing, and understanding your sales cycle all play a critical role in successful lead generation and business growth. Nate Freedman, CEO of Tech Pro Marketing educates us on the MSP Lead Generation machine. Watch now >
Interview: ChannelPro Weekly with Brian Babineau and Neal Bradbury
Brian Babineau and Neal Bradbury for a deep dive on how coronavirus security trends have shaken up the managed security landscape. Watch now >
Countdown to 2021: How to Build an MSP Marketing Plan that Works
Watch our webinar replay with Angela Leavitt, founder of Mojo Marketing, as she outlines how to start building your 2021 MSP marketing plan! Watch now >
Maintaining Your Brand Promise as Your MSP Grows with Carrie Simpson
If you can create a good user experience for your clients by maintaining your brand promise, you’ll be much better positioned to win in competitive situations. Carrie Simpson, details actionable tips on how to poach-proof your client roster. Watch now >
5 Steps to Building Managed Security Services
Mark Whiffen, senior product manager for Barracuda RMM, discusses the rising opportunities for MSPs to take on a greater role in providing security services to their customers even if they don’t become an “MSSP (managed security services provider). Listen now >
Threat Spotlight: Impersonation and BEC Attacks on the Rise
No matter which technology niche an IT solution provider specializes in – unified communications, enterprise networking, cloud services – it all has to be built on a foundation of security. Olesia Klevchuk of Barracuda Networks joined the XaaScast podcast on impersonation and BEC attacks to explain how malicious attacks work, what makes them successful, and what MSPs can do to protect their customers. Listen now >
Digital Workspaces are the Next Big Opportunity for MSPs
As some employees begin to return to the office, organizations are looking to create digital workspaces spanning multiple applications and workflows that enable employees to transition smoothly between WFH and the office whenever required. Mike Vizard explains why digital workspaces are the next big opportunity for MSPs. Watch now >
How to Virtually Engage with Partners
Hear Carrie Simpson, Founder of Managed Sales Pros, discuss the various ways you can keep these virtual events lively and useful for your attendees. We will cover some easy steps for you to follow, so you can host your very own successful webinar! Watch now >
Generate More Leads & More Deals – 9 Sales Principles to Turn Cold Leads Into New Customers
Nate Freedman, CEO of Tech Pro Marketing, will take you through 9 sales principles that you can apply to your sales process to generate more leads to win more deals. Watch now >
Sell or Wallow? Pivoting Your Message to Dramatically Increase Sales
2020 has brought more MSP churn than ever before. This means there will be opportunities for those who are prepared. TruMethods and Barracuda MSP teamed up to show you how to rev up your sales engine so you’re ready to capitalize on these opportunities! Watch now >
Three Tips for Prospecting for Your MSP Post-Pandemic
Hear Carrie Simpson, Founder of Managed Sales Pros, offer tips including: talking with current clients to see if they have any referrals, setting up FREE virtual education sessions, and to revisit that “closed-lost” list to see where those prospects stand today. Watch now >
The New Rules for MSP Survival
Jim Lampert, Vice President of Service Provider Sales at OpsRamp, discusses some of the new rules that MSPs should follow to grow their business after this pandemic. Watch now >
13 Email Threat Types to Know About Right Now
Learn how to protect your business and customers from the top 13 email threat types, including the sophisticated ones designed to slip through your security gateway. Watch now >
The MSP’s Cybersecurity Playbook
Listen in to our replay where two industry veterans, MJ Shoer & Neal Bradbury, discuss the current landscape, where it’s headed, and actions you should consider incorporating into your playbook now for long-term success. Watch now >
A Month+ on Lockdown: Security Lessons Learned and Best Practices with Barracuda CTO
Find out what types of threats to look out for in the near and long-term future – and see how COVID-19 has changed hackers’ preferred industries and systems to target. Watch now >
Securing the New Normal: Three Services Every MSP Should be Offering Their Clients
A discussion of the three services MSPs must adopt to secure their customers going forward, and how to deliver them efficiently and profitably. Watch now >
Turning Pandemic into Profitable Protection with Managed Services
Your customer’s need to now work remotely to remain operational puts the organization at particular risk of cyberattack. In this educational webinar, join Microsoft MVP, founder of Conversational Geek, and former MSP owner, Nick Cavalancia, along with Mark Ballegeer, Solutions Engineer from Barracuda MSP as they discuss new ways to ensure your customers are secure and protected – even if it’s outside your area of expertise. Watch now >
COVID-19 Email Threat Update with Barracuda CTO
Barracuda CTO, Fleming Shi discusses the email threat landscape, and in particular, how the COVID-19 pandemic is affecting it. As well as shares the latest updates on new cyber attacks to be on the lookout for along with other surprising observation, plus, how MSPs can MSSPs can protect against these threats. Watch now >
Simple Steps MSPs Can Use to Better Position Themselves as the Hero
Derek Marin with Simple Selling discusses maintaining momentum and attracting new business even during uncertain situations. Don’t have a budget to be reaching new prospects right now? That’s fine, it is all about being strategic and agile with the decisions you make. How are you going to reach out to your prospects and what value can you bring? Watch now >
Podcast: RMM Pitfalls That Can Derail Your Success
Here are 5 pitfalls IT technology solution providers can avoid with their RMM-based service offering to ensure maximum success. Listen now >
Podcast: Catching a Growth Trend
Neal Bradbury shares how he approaches creating a strategy to draft on an existing trend. In this episode, Neal shares guiding principles that all vendors can apply in their go-to-market strategies. Listen now >
Top 5 MSP Marketing Predictions for 2020
Watch this webinar to learn how marketing strategies have shifted for SEO, content, email and more…and how you should adjust your strategies accordingly. Watch now >
Generate More MSP Leads Using LinkedIn
Learn the three critical shifts you need to make in your approach to your marketing that will help you generate leads and improve networking with LinkedIn. Watch now >
Interview: Cybersecurity Mindset
Brian Babineau discusses adopting and maintaining a strong cybersecurity mindset in order to be successful. Cybersecurity never stops and as MSPs we can never relax. Also discusses is the rise in lateral phishing attacks and how taking a multi-layered approach with the adoption of new tech such as Artificial Intelligence and Machine Learning will help mitigating an attack but also act as an effective tool in post-attack investigation. Listen now >
Interview: Email Security – How can MSPs step up their game
CPI Editor Josh Budd joins Barracuda’s SVP and GM of managed services Brian Babineau to discuss why automation has become key to email security, and why spam filters and anti-virus software are no longer enough. Listen now >
Lateral Phishing – How Hackers Are Taking Over Business Accounts
Mark Ballegeer from Barracuda MSP talks with Barb Paluszkiewicz of CDN Technologies about how to keep your people and computera safe from a hackers ‘lures’. Listen now >
Cybersecurity maturity – An evolution of Cybersecurity Leadership
The MSP community has become a target-rich environment, providing cybercriminals with the potential to have unfettered access to a multitude of secondary target companies – the very same companies who rely on the MSP to secure and protect them.
View replay >
How to Align Sales and Marketing
In an increasingly competitive industry, it’s critical for telecom and IT companies to ensure their sales and marketing arms are working together in harmony.
View replay >
Interview: The Evolving Landscape of the MSP Business
Join Andy Cocking from Barracuda MSP and Clive Longbottom a UK-based independent commentator on the impact of technology on organizations as they discuss the currrent state of the MSP industry. Listen now >
Cybersecurity maturity – An evolution of Cybersecurity Leadership
Based on his extensive hands-on experience in the channel, Chris Johnson shares actionable advice on how managed service providers can approach clients about new cybersecurity services. View replay >
Build a Human Firewall: Exploring Top Phishing Threats and Trends
Hear about the latest trends in the security landscape and why MSPs need to go beyond the traditional approach to protect customers. View replay >
Interview: The Evolving Spear Phishing Threats with Neal Bradbury
Neal discusses the importance of staying educated and keeping ahead of the threat landscape or you will quickly fall behind. Listen now >
IT Marketing Trends
Learn the latest IT marketing trends, tips and techniques to improve the marketing of your IT business. View replay >
Adopting an MSP Sales Funnel System
By addressing the funnel as a discrete and manageable “system,” MSP and VAR executives can greatly improve marketing ROI. View replay >
Build Your 2019 MSP Pipeline and Explode Your Sales Growth
Creative ways to get in the door to your best prospects and innovative ways that you can warm up those prospects to eventually become your best new clients. View replay >
Cyber Security Liability Errors & Omissions Insurance
Understand the unique risks your IT business is exposed to every day and have created a complete, customized insurance solution to better protect your company. View replay >
The vCIO myth: Are you really a trusted advisor?
Challenge your beliefs on what it means to deliver a true vCIO process. Gary Pica presents step by step guidelines to transform your vCIO process into a best practice. View replay >
Interview: IT Security Tools and Accreditations with Neal Bradbury
Neal Bradbury discusses why he became involved with CompTIA and the Security Community. Listen now >
Identifying and Remedying Issues with your Sales Prospecting Process
Watch this webinar session, as we provide actionable ideas that can be implemented quickly and easily to improve your long-term MSP sales success. Register >
LinkedIn: How 15 Minutes Can Majorly Impact Your Business
Learn how to use LinkedIn effectively, and how you can accomplish everything you need in just 15 minutes per day. Register >
Managing the Online Reputation of Your IT Business
In this session, MSP Marketing professional Stuart Crawford will share his insights on the huge benefits of making sure your online reputation is benefiting from your technology business. Register >
The Secrets to Building a Value-Based MSP
The MSP market is maturing. All IT providers have access to the same tools and technology. Prospects have trouble seeing a difference between providers so price becomes a deciding factor.
Top MSPs are commanding monthly fees that are 20%-40% higher than average providers. During this session, TruMethods Gary Pica will show you how to create a true competitive advantage. Register >
Interview – Channel Happy Hour Episode 111 with Neal Bradbury
Neal Bradbury discusses the state of the MSP industry, the importance of security along with data protection and how MSPs can leverage this opportunity to grow their business. Listen now >
All Leads Are Not Created Equal
Lead scoring will help you prioritize your business development activities, manage your sales funnel, and give you a more accurate sales forecast.In this webinar, we will walk you through a simple step-by-step process to score your MSP leads. Register >
Security as Code in Public Cloud
The environments that we deploy and secure applications to our customers have changed over the last 10 years. In this podcast, Tim Jefferson, VP of public cloud for Barracuda discusses how we are adapting and helping to shape this market. Listen now >
The Path to Managed Services Success – A Panel Discussion
Whether you are a VAR looking for ways to grow more revenue, a supplier of break-fix services looking to offer more value to your customers, or a new managed service provider looking for some tips and tricks, this panel-style discussion will shed light on the opportunities that exist for you as well as actionable ideas to help you achieve your immediate and long-term goals. Webinar replay >
Recipe for Success: How to Build and Grow Your MSP
As you begin to grow your managed services business, it can be difficult to know where or how to begin. Watch this webinar to learn recipes for growing your MSP business. Webinar replay >
Cold Calling Like a Boss
Learn best practices for cold calling to help you to gain new customers that will help you grow your managed service business.
Webinar replay >
MSP Marketing: Budgeting, Planning and Branding
How to create a simple yet powerful marketing budget and plan. Webinar replay >
Cold Calling is Dead. Or is it?
Cold calling is a very cost-effective, efficient, and rewarding way to find new business opportunities.
Webinar replay >
MSP Owners Guide to Sales
Whether you are an owner lead sales model or an MSP business owner managing a sales team you will want to hear how to sell more recurring revenue agreements every month. Webinar replay >
Pricing and Packaging your IT Service Offerings
Watch this webinar replay for proven methods for pricing and packaging your IT service offerings. Webinar replay >
Data Driven Sales Prospecting
To identify if you are prospecting correctly, you need to slowly and gradually change one thing at a time until you find what works best for you and your prospective demographic. Webinar replay >
Hot Tips with Cold Calling
Listen to Carrie Simpson, founder of Managed Sales Pros as she provides hot tips to learn how to get started with cold calling to grow your managed services business today! Webinar replay >
Sales and Marketing Tips for New MSP Owners
Learn how to get started building your sales pipeline and low cost and no-cost options for finding new leads. Webinar replay >
Pricing and Packaging Strategies That Will Dramatically Increase MRR
Packaging and pricing your IT service offering is the most important decision you need to make. Listen as Gary Pica, a pioneer in the IT managed services market, shares proven methods for pricing and packaging your MSP offering. Webinar replay >
Sales Prospecting for MSPs
By learning how to successfully call prospects either in-house or deciding to outsource the calls; you will find that cold calling is a cost-effective, efficient, and rewarding way to find new business opportunities. Webinar replay >
How MSPs Can Sell More Recurring Revenue
The key to MSP success is the ability to add new managed services agreements each and every month, watch this webinar to see how to get started. Webinar replay >
Supercharge your MSP Lead Generation Results
Tips and tricks to build a framework to build a steady flow of qualified leads. Webinar replay >
Hiring a Telemarketer for Cold Calling
The real benefit of outsourcing over hiring in-house telemarketers doesn’t lie in the skill of the talent, or in the “magical” messaging an outsourcing company uses. The real benefit is in time to execution, and consistency of that execution.
Webinar replay >